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Tweets
- I'm at Morelli's Ice Cream (Atlanta, GA) w/ 2 others http://t.co/beNmPxI8
- Facebook's Technology Timeline - Technology Review http://t.co/VxwOmIW0
- Computer Programming for All: A New Standard of Literacy http://t.co/AHnG0Njz
- Google goes cancer: Researchers use search engine algorithm to find cancer biomarkers | e! Science News http://t.co/o72ASPar
- Windows 8 tablet PC makers: We can’t compete with the iPad’s price | ExtremeTech http://t.co/G1zeR7Te
- Welcome to the world’s first Wikipedia Town — Wikimedia blog http://t.co/SAzyHz1a
- PayPal handles 60% of web transactions, leaves Google in the dust | VentureBeat http://t.co/ylI64YYQ
- Amazon to Sell Ads on Kindle Fire Welcome Screen | Digital - Advertising Age http://t.co/LFs9kBcA
- RT @MoxiePulse: Happy Friday everyone! #FF #MoxieTrends @ivyjchang @rapple @srspear @youngoutz @YouveGotMoxie @Viggle @causes @StumbleUpon
- @Digitaltonto Love this post, by the way. "Don't bother him, he's questing."
- @garlandjenna @Slate awesome. i think i'd have a hard time switching too. @duckduckgo is a good alternative focused on quality and privacy
- Coincidence? http://t.co/kuqaIfCd
- RT @pdparticle: How Facebook Hacked The NASDAQ Button http://t.co/jOrmjjxK $FB
- Pretty cool
- @adage #aasocial Social Engagement and Social TV conference (@ Hilton New York w/ 8 others) http://t.co/P4iCIWYJ
- New York bound (@ Hartsfield-Jackson Atlanta International Airport (ATL) w/ 130 others) http://t.co/3sFCnJkj
- I'm at Home Grown (Atlanta, GA) w/ 4 others http://t.co/5PdgbY2r
- Zynga's New Ad Pitch for Draw Something: 'Draw This Brand' http://t.co/EKeEVyUM via @adage
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Info
- SummaryI am a digital strategist on the trends team at Moxie Interactive, a full-service digital marketing agency based in Atlanta, Georgia. Our trendspotting team informs internal and external clients of technological/cultural trends that are creating change in marketing and advertising.
I have worked as a professional futurist for almost 4 years, helping clients recognize and act on signals of change in order to be prepared for the future. My time as a consulting futurist at Social Technologies involved working with Fortune 500 companies on a wide range of custom work from developing innovation platforms to organizing consumer segmentation and providing custom streams of observations of how consumer trends were manifesting themselves in everyday life.
I have a master's degree in Futures Studies from the University of Houston. I was required to take classes in futures research methods, strategic planning, systems thinking, and theories of social change, among others.
The combination of my work and educational experiences have provided me with a future-oriented view to present-day challenges facing organizations and has developed an understanding of various methods for developing innovative solutions for Fortune 500 companies from multiple industries.Specialties: Consumer and technological trend spotting and analysis, Emerging media, Research, Writing, Futures research methods, Environmental scanning, Scenario planning, Systems thinking, Strategic planning, VisioningExperience- Nov 2011 - PresentDigital Strategist / Moxie
- May 2010 - Dec 2011Trendspotter / Moxie Interactive
- Aug 2007 - Jul 2009Futurist / Social Technologies
- Apr 2007 - Sept 2007Graduate Researcher / University of Houston
- Jun 2007 - Jul 2007Intern / Social Technologies
- Dec 2006 - Jul 2007Futures Research Intern / Global Futures & Foresight
- Sept 2006 - Dec 2006Student Grader / University of Houston
- Jun 2006 - Aug 2006Mac Specialist / Apple Computers
- Apr 2005 - Jul 2005Intern / Democratic Party of Japan
- Feb 2005 - Jul 2005Language Teacher /
Education-
2006 - 2008University of Houston
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2002 - 2006Georgia Institute of Technology
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2004 - 2005早稲田大学
- Regent University
Additional Information-
Websites:
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Posts
- May 18, 12
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read about how Mercedes-Benz is creating buzz for their new A-Class models, American Express’ new mobile offers, how one group turned peeing in proper places into a game, and more!
1. Mercedes-Benz Creates Buzz with Prototypes Camouflaged in QR Codes
Car manufacturers like to keep their new vehicles on the down low until big unveiling events and even then, people are already speculating what the new designs will look like. In order to create some added buzz and hype about the new A-Class models coming out, Mercedes-Benz created a campaign that covered the prototypes in QR codes and sent them to drive around the city as part of a contest that sends one person to the world premiere of the new A-Class. Users scan the codes from pictures, media, or on the streets in effort to collect badges hidden within each code. Each badge obtained will increase the chance of winning the contest.
2. American Express Introduces Mobile Offers
American Express is really working to meet the consumers where they are, first with the AMEX Sync with Twitter, and now they are offering localized recommendations with “My Offers” in their app. Users will be able to see a list of recommended offers within the app and sort them based on location or expiration date. To redeem the offer, users simply add it to their card and the savings will automatically be loaded once they check-out.
3. Waternet Finds Way to Stop People From Peeing in the Canals in Amsterdam
During Queensday every year, people in Amsterdam tend to drink too much and never make it to the bathrooms. They like to relieve themselves in the canals and Waternet was determined to keep people away from the water. They teamed up with Achtung to create outdoor urinals connected to Arduino boards and pressure sensors that turned peeing into a game. The outdoor installation became gaming stations where the person to fill their urinal the most and the fastest would win their water taxes back.
4. How Social Reality Merges Philanthropy and Social Gaming
Social Reality is an app developer that brings social good into social gaming. The developers merge philanthropy and gaming into a brand’s social strategy as a way to create viral digital programs. They have teamed up with gaming companies like Zynga and OMGPOP along with sites like Causes to help them create engaging experiences with an existing audience and also help drive traffic to an established cause.
5. ESPN and Twitter Team Up to Link Social to TV for the NBA Playoffs
In effort to connect those watching TV to those on social platforms, ESPN and Twitter are creating a program that encourages sports fans to interact with both channels during the NBA Playoffs. Fans will be encouraged via game telecasts to upload photos to Twitter with the hashtag #GameFace. This is a great way of how a company that typically uses traditional forms of media is tapping into social media to help better connect their fans.
- May 17, 12
The Facebook IPO is coming up and some analysts think the IPO could be bigger than the Netscape IPO before the dotCom Bubble of the late 90s. The company has been updating its ad units and other products before its big debut on the NASDAQ.
It’s hard to keep track of all the changes coming to Facebook while also filtering through the news stories relevant to brands moving forward, so here’s a round up of the biggest changes we’ve seen this year.
A Renewed Focus on Mobile
Facebook’s $1 billion purchase of mobile photo sharing app Instagram shows that the company is getting more serious about mobile. The company has also purchased the talent from companies like Glancee (a location-based social network) and Gowalla (an early Foursquare competitor) to round out its suite of mobile offering moving forward.
The impact of these purchase on the core Facebook product can already be seen. For example, Facebook has updated its mobile newsfeed to display photos more prominently, looking more like a great photo sharing app than just another mobile social network.
The company is also working on creating a highly curated app store. The new app discovery platform would showcase both desktop and mobile apps that rely on Facebook Connect.
Mobile will be increasingly important moving forward. Already apps like Instagram, Viddy, and social games like CityVille have shown that users are looking for new experiences to share with friends, whether it’s photo sharing, video sharing, or just playing a game on the go.
Community managers can also take comfort in Facebook’s new focus on mobile. New Zealand iPhone owners are reporting a new mobile Pages Manager app, so Facebook Page owners can manage their communities more effectively while on the go.
The impact of mobile has led to another big update to one of Facebook’s core products: Sponsored Stories.
Raising Awareness with Sponsored Stories
At the beginning of the year Facebook announced big updates to its ad units. More content can now be used in a sponsored story, making it possible for brands to have regular photo posts and status updates serve as long-term display creative.
The company also revealed that only around 16% of a brand’s Facebook page sees any given post. Facebook’s solution? Brands can now pay a premium to guarantee that up to 75% of their fans see a particular sponsored story.
Sponsored stories can also be featured directly in a fan’s newsfeed, overcoming a potential issue of “banner blindness” as user’s begin to ignore parts of the Facebook site that they know are just reserved for Facebook display ads.
As mobile becomes core to the Facebook experience, Sponsored Stories have gradually migrated to Facebook Mobile in 2012 as well. The premium placement of these units in a Newsfeed, especially on mobile, will make Facebook an effective baseline platform for engaging with mobile users on one of the world’s most popular apps.
So why is GM pulling $10 million out of Facebook ads?
With news of the Facebook IPO dominating business news this week, one story that’s gotten a lot of attention is General Motors’ announcement that they would be withdrawing their $10 million in Facebook ad spending. However, the company still plans to allocate upwards of $20 million toward maintaining their profiles and creating Facebook apps.
Is GM’s move wise? Ford and Nissan have both publicly criticized GM’s announcement, touting the benefits of increased brand awareness and long-term loyalty building as central to the Facebook experience for brands.
GM claims that they can’t “sell cars on Facebook,” but its competitors attest to the fact that the purchase process for the auto category is long and is driven by online research and recommendations from friends. By raising visibility within Facebook through sponsored stories and other paid advertising strategies, car companies can equip brand ambassadors with the information they need to make better recommendations to their friends currently shopping for cars.
Moving Forward
Facebook’s IPO is putting a lot of pressure on the company to prove the value of its ads to marketers. By renewing its focus on mobile, the company is positioning itself to get ahead of the curve on mobile advertising as consumer media habits shift to smartphones.
By revamping its Sponsored Stories product, Facebook is turning the newsfeed into a media channel that brands can buy against and more effectively monetize than they have in the past. 2012 is fast becoming a year that is proving Facebook’s power to drive referrals, and its importance will only grow as product discovery apps like Pinterest and new social shopping sites like Fab.com are built on top of Facebook.
GM’s pulling out of Facebook may end up being a dramatic move that ultimately backfires. With Facebook focusing on improving ad performance and demonstrating the ROI of Facebook marketing, GM may end up losing more share of voice to competitors like Ford who are more focused on social media for driving awareness and engagement than only closing the sale.
Simeon Spearman, 05.17.2012
- May 15, 12
Popular social drawing app, Draw Something, was bought by Zynga for $180 million in March after seeing rapid growth in the user base. Draw Something lets players pick from one of three words to draw and have their opponent guess, and now advertisers can have their branded term be one of the options. There has been recent online chatter about Draw Something incorporating brand sponsored words into game play selections.
The NHL was one of the first advertisers to buy hockey-related terms, like puck, Zamboni, hat trick and slap shot. They encouraged players to share their drawings with the #DrawNHL hashtag on Twitter and also posted user created drawings on a Pinterest board.
Draw Something is known for incorporating pop-culture terms, like Lady Gaga, “Hunger Games,” and LeBron into the game, which users responded well to. The app began testing the new ad product with recognizable brands, such as KFC, Nike, and Doritos. The ad platform is a more seamless inclusion of branding than typical in-app advertising.
The important thing to learn from brand engagements within Draw Something is the seamless process for users to experience the game. Users have the option to draw the branded term or choose a different option if they do not like the brand. Draw Something has created an environment where players spend time drawing the branded images, and then want to share their masterpiece on their social networks without directly thinking of it as an advertisement.
Conversation Buzz for
Draw Something
Brand-Sponsored WordsFacebook:
- Draw Something has 1,677,876 Likes on Facebook
– 123,913 people talking about the page this week
- There was no official mention of adding brand-sponsored words on the Facebook page, and posts by Zynga mostly consist of user drawings
Twitter:
- @OMGPop is the official Twitter page (link on the Draw Something website is to @OMGPop)
– 23,537 followers of the page
@OMGPop has a Klout score of 60 (brand average of 20), indicating a high level of influence amongst followers and extended network
*Thanks to Rebecca May for writing this
- May 11, 12
500 Startups Accelerator, a startup incubator from Dave McClure, released its fourth group list this week. There are 27 companies working with mentors to gain funding and get valuable business development and marketing support, in a variety of market segments, from education to subscription e-commerce. Most of the start-ups are niche versions of many of the popular apps & sites we’ve seen to date.
Will these companies be the next Pinterest? Only time will tell, but for now let’s keep an eye on the 8 companies below as they could make major waves in the advertising industry…
1. Monogram – An iPad app that lets you shop from the best brands & stores in a Flipboard-like style. We’ve seen a similar app in Google Catalogs that allows for a more dynamic shopping experience. The difference is that Google Catalogs is almost a straight digital interruption of printed catalogs, and Monogram will most likely only pull in portions of the brands items.
2. ReClipIt – This social network aggregates coupons and deals from sites such as Retail me not, we use coupons and Freebies4moms. Users can view the deals in a Pinterest-esque grid or a standard list. The site allows you to “reclip” to your own folder or link to the site to shop the item and claim the deal.
3. PublikDemand – This site helps consumers launch viral complaints against big companies such as Chase, Wells Fargo, AT&T, Verizon and PayPal. You can search the site to see if someone has a similar problem they can’t get solved with a company, and then through a collected voice they fight for their solutions. Brands need to be responding appropriately on social media channels when complaints surface so that they don’t get to PUblikDemand.
4. TeliportMe – An extension of the visual-apps, like Instagram, Telliportme lets users create high-res panoramas anywhere. The images made with this will most likely see an uptick in becoming Facebook Timeline users’ cover photos.
5. Uscoop – Is a shopping site for college students. They boast that they “are the first website that brings exclusive deals to college students on what’s hot now! From entertaining topics like campus fads and pimped-out dorm rooms to deals on undiscovered brands and local businesses, we deliver awesome finds to you that celebrate all that is great about the college lifestyle.”
6. UmbaBox & TieSociety– Umbabox builds off the popularity of handmade goods on Etsy, by only focusing on helping users discover handmade womens’ goods via a monthly subscription service. Similarly, TieSociety, focus’ on men, offering a try-before-you-buy subscription service for men’s neckwear. We will see more niche shopping sites & clubs like these continue to pop up. There’s already been huge traction with men’s razors, and womens shoes.
7. Yogome – Games have long since moved from the nerdy guy in the basement on his console, to mass playing on social sites, mobile phones and now iPads. Yogome, creates fun & educational games for kids aged 6-12 on the iPhone & iPad.
- May 11, 12
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Check out Google Maps cool labyrinth web game, Absolut Vodka’s augmented reality street art, how Stride gum created the world’s longest banner ad, and more!
1. Learn About Google Maps With Their New Cube Game
Don’t you remember playing with those little maze toys where you had to tilt it around to get the small marble in the hole? Well, Google has created a digital version on the labyrinth game that lets you tilt around a cube to help you navigate to your destination. In the end, the game will let you know what you time was and tell you a random fact about Google Maps. The entire concept is a very innovative way to engage and teach users about a platform.
2. Absolut’s Augmented Reality Concept Reel
If you’re looking for a potentially cool campaign, you have to check out this concept reel for Absolut that lets you take street art to a new level. They took Google Maps and fused it into another app that allows you create digital street art anywhere you go. The designs can be shared on Facebook and you will be able to purchase a bottle of Absolut designed with your street art.
3. Stride Gum Creates the World’s Longest Banner Ad
Stride prides itself on being the ridiculously long lasting gum so what better way than to create a ridiculously long banner ad to really prove a point? Stride created a banner ad that challenged people to hold their mouse cursor over a target for as long as possible for a chance to win $500. Random obstacles get in the way, but one lucky winner was able to keep their cursor over the target for over 46 minutes! Now that’s a ridiculously long time!
4. Subscription Commerce Takes to the Skies with Surf Air
If you’re a frequent flyer, this new monthly subscription service may be for you. Surf Air is giving customers an all-you-can-fly private airline membership to those that pay a monthly fee. Customers are able to reserve up to 6 flights and go to their local airport to catch a plane. While the site is still in beta, users are able to sign up for their waiting list if they are interested.
5. Foursquare Planning to Offer Personalized Coupons
Foursquare is planning to launch a redesign to their app in July with a new feature that will allows stores to offer personalized local offers. Stores will have to buy special placements of their ads and users will be able to redeem the coupon upon checking in to the venue. This new feature is in effort to help create some revenue for the location-based service. It’ll be interesting to see how it will work, so we will keep an eye on this feature in the next couple of months.
- May 08, 12
Last month, Procter & Gamble launched their first ever global campaign, “Thank You Mom.” The marketing plan includes the ‘Best Job’ commercial created by Wieden & Kennedy Portland, which features support and inspirational mothers on four continents raising their children to compete in Olympics. The campaign ties the commercial into TV, digital, mobile and social media.
The video currently has over 2.2 million views on YouTube and has been shared on Facebook over 1.2 million times. P&G created a Facebook page devoted to “Thank You Mom,” which has half a million fans so far. The page has incorporated a tab for people to publicly thank their own mothers. The campaign also features a “Thank You Mom” app where people can thank their moms by uploading personalized content (video, images, or text message) and then encourage friends and family to do the same.
The important thing to note about the campaign is that P&G is not pushing products through an offer or product display. Instead, P&G is sparking conversations with consumers to build brand relationships. P&G stated earlier this year that the brand plans to shift focus from products to people to build a community around the brand and the “Thank You Mom” campaign is their first step towards accomplishing this goal.
YouTube:
-The “Best Job” video has received 2,687,316 views on ProcterGamble’s channel thus far
-It has 17,599 likes and 271 dislikes
-1,534 comments have been made on the video
-P&G’s channel has 1,436 subscribers
-Viewers can click to submit their story on YouTube and are taking to a Facebook Tab in which they can write a personal message to their momFacebook:
-P&G’s “Thank you, Mom” page has 549,379 likes and 43,750 people talking about the page
-On the Thank you, Mom tab, there have been 5,842 moms thanked so farTwitter:
-@proctergamble has 25,137 followers
-Klout score is 58, which indicates a relatively high level of influence amongst followers and its extended networkThanks to Rebecca May for writing this!
- May 04, 12
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
Read more to find out why Target will stop selling Kindles, how one of the largest retailers in Korea is working to increase sales during their slowest business hours, and more.
1. Target battles “showrooming” by stopping Kindle sales
In order to combat the “showrooming” practice that encourages shoppers to check out products at physical stores and then buy online at Amazon, Target has now put its foot down and is dropping the Kindle from its stores. Target has already pulled the Kindles from their online site and will begin removing them from the stores in the coming weeks.
2. Emart creates 3D shadow QR code to help increase sales
One of Korea’s largest retailers Emart noticed their sales decreasing drastically during their lunch hours. In order to increase sales during this time, they installed a 3D shadow QR code that could only be scanned between the hours of 12-1PM when the sun and shadow aligned perfectly to reveal a QR code. Customers could scan to receive coupons, shop directly from the app and have the products delivered to their home.
3. Milk, Please crowdsources last minute grocery items
Don’t you hate that moment when you get home from the grocery store and realize you forgot one item? Based out of Italy, Milk, Please is an online crowdsourcing service that helps you with those last minute grocery items. Users can send through a request through the platform and from there, someone who is on the way or already at the store can add your item to their list and drop off the item on their way home.
4. Foursquare partners with OpenTable to offer reservations
With all the new features Foursquare has been rolling out, many of them have been aimed to make Foursquare your number one place to read reviews, check-in, and to get discounts. Now, they have partnered with OpenTable to let users make a reservation to over 15,000 venues across the US with just the click of a button.
5. Win items from Michael Kors’ summer collection with their Mother’s Day campaign
Fashion brand Michael Kors is looking to their Facebook fans to help with their Mother’s Day campaign. “What She Wants” is a contest that allows one person to get an item from his summer collection every day leading up to Mother’s Day. For the first time ever, they have made their contest mobile compatible within the Facebook app knowing that women are often using mobile devices to connect with people.
- May 01, 12
With a movie aimed to change the bullying problems of middle and high school students, ‘Bully’ marketers faced a huge hurdle to overcome when the Motion Picture Association of America (MPAA) gave the movie an R-rating due to the use of strong language. To deliver the impact the movie was originally hoping for, the marketing team turned to Twitter to generate an organic trending of #BullyMovie through a massive grassroots campaign, which led to one million tweets within a 24-hour period.
The movie promoted “Anti-Bullying Twitter Tuesday” and the trend #BullyMovie on their website, and was picked up by supporters such as 17-year-old Change.org petition leader Katy Butler. #BullyMovie was also picked up by pop culture celebrities with large Twitter followings, such as Ricky Martin, Jimmy Fallon, and Ryan Seacrest.
In conclusion, the Bully movie did a great job of promoting awareness across a wide audience about the overall anti-bullying campaign while promoting the new movie, which opens in theatres today, April 13th. Although The Weinstein Company ultimately edited some scenes to achieve a PG-13 rating, the Twitter campaign gave the movie and the issue it speaks to a much higher level of awareness among its target audience. The reality that is presented to the audience may not be as harsh as the original cut but the important thing is that the movie got the exposure it was aiming for.
STATS
#BullyMovie Twitter Trend
The Bully Twitter Volume
Twitter:
– @bullymovie has 27,868 followers and a Klout score of 77, indicating a high level of influence over its followers and extended network
– After the launch of the campaign, Klout score increased by 7 pts and continue to slowly increase in the days after
– The movie hashtag trended at number three on Twitter during the day of the campaign
Facebook:
– The Bully Movie has 82,058 Likes on Facebook
– The Facebook posts discussing opening day of the movie received 3,196 likes, 310 comments, and 744 shares
*Thanks to Rebecca May for writing this!
- Apr 27, 12
Viddy and Socialcam have broken the top 5 Free Apps list on Apple’s App Store. These apps make it easy for people to capture, edit, and share videos to their social networks from their smartphones. Both apps now have over 10 million registered users and continue to grow. Socialcam alone added 4 million of its new users over the April 21st weekend alone.
Following Facebook’s purchase of Instagram, many were left wondering what app category would become the “next big thing.” If recent performance is any indication, mobile video sharing seems ready for the spotlight.
Visual Culture
One reason mobile video sharing is seeing rapid adoption is the new simplicity of communicating with photos and videos. This is a trend we’ve been watching for a while thanks to cues like Tumblr, Instagram, and even Socialcam. Smartphones and portable media players are rapidly replacing camcorders, making it easy for people of all ages to capture and upload videos.
Meanwhile, video apps are getting to the point where they make video easier to edit. Socialcam and Viddy both feature simple filters like Instagram does for photos, so it’s easy to make a photo look retro, or just more visually appealing, before posting.
Create Deeper Connections
Tumblr and Instagram have demonstrated that visual content can create deeper connections with fans of brands and celebrities.
Even before Viddy and Socialcam saw massive growth, services like Tout and WhoSay have been using mobile video to connect celebrities with their fans on social media in a more personal way. When Shaq announced his retirement on the video sharing service Tout, users of the service spiked.
More brands and celebrities will turn to mobile video sharing to create authentic connections with fans. In a world where video is constantly being produced, the candid moments capture on mobile video provide a unique look behind the scenes of the lives of the celebrities and brands we love.
Brands like GE already use Instagram to provide this inside look that resonates. Verizon uses mobile photo sharing for its Facebook cover photos. Moving forward, mobile video capture can serve the needs of both of these approaches. Behind the scenes and inside looks into production of new products while also serving as a medium for fans to express themselves and participate in the creation of a brand’s identity.
It’s the Future of Communication
Mobile video traffic (not just sharing, but even just viewing YouTube videos) accounted for more than half of mobile traffic in 2011 according to Cisco’s Visual Networking Index. The same report also forecasts mobile video to account for 2/3 of all traffic by 2016.
Mobile video sharing still faces technological hurdles. It takes longer to edit, apply filters, and upload than a photo does. It consumes a lot of data. But if enough users start to hit these hurdles now that Viddy and Socialcam are becoming popular, innovation in this space will become even more important.
Meanwhile, simpler editing tools will also make people less apprehensive about communicating through video. Programs are even making it easier for people to shoot video without worrying about their hands shaking or how to frame a shot.
Give Viddy or Socialcam a shot, and let us know what you think. Do you think these services are the next big thing?
Simeon Spearman, 04.26.2012
- Apr 27, 12
Want to catch up with what happened in the digital world this week? Our weekly cheat sheet will fill you in on everything you missed while you were scrambling to meet deadlines and put out fires.
This week, read about how you can get discounted airfare just by using the Anywake app or by shopping as fast as you can in a Puma store, the new Tipp-Ex interactive YouTube video, and how TV Everywhere is possible with NimbleTV.
1. Get Discounts on Airfare With the Anywake Alarm
If you find waking up in the morning a challenge, Lufthansa’s Anywake app may give you a big incentive to get your day started on time. Users can select a standard sound to wake up to every morning, but on random mornings the app will play the sounds of a random city. To turn off the alarm, they have to guess which city it is, and if they are correct, they will receive a discounted airfare to that city.
2. Save the Hunter and Bear with Tipp-Ex’s New Interactive YouTube Video
Everyone remembers the Tipp-Ex Hunter Shoots A Bear interactive YouTube video. Well Tipp-Ex is back with a sequel called Hunter and Bear’s 2012 Birthday Party. A large meteor threatens the bear’s birthday party and so the hunter invites users to type in any year in the box to save them from the imminent danger
3. How You Can Score A Discount at Puma by Speed Shopping
Puma in Mexico is promoting their running shoes by allowing the fastest shoppers to receive discounts on the products. Upon entering the store, customers press a button that starts a timer and gives them a timestamped ticket. Once they are done shopping, they press a second button at the checkout counter to stop their clock and are awarded discounts based on their shopping time.
4. Watch TV Everywhere with NimbleTV
NimbleTV plans to make TV Everywhere a reality. The new startup works without any long-term contracts, startup fees, or rewiring cables. The service simply uses an internet connection to allow people to watch TV on any internet-enabled device. NimbleTV also allows for unlimited and multiple show recordings so consumers can watch them later.
